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How We Grow
Our marketing efforts integrates paid and organic opportunities to get our app on to more and more phones. The focus is on the markets of BC, Alberta, Washington State. For 2022/23 our efforts and paid advertising will primarily focus on the Lower Mainland and Vancouver Island. On-going we commit 10%-25% of our revenue to promoting the app.
Social Media
Organic
Through our social media channels we engage and grow audience by attracting those looking for an adventure. We've started with the most popular among our audience including facebook, Instagram and TikTock and will add others as the app grows in popularity.
Paid
We continually invest in social media advertising to effectively reach those with a passion for travel and adventure, by introducing the amazing opportunities on Vancouver Island during the off season.
Organic
As the most used search engine by far, google is the go to resource tool for travellers. Optimizing the Islands Off Season Google Business Profile provides a growing, massive audience to tap.
Paid
The Google advertising network is a powerful solution to reach travellers. Through Google word and display advertising, we will reach the ideal audience who wants our app.
Apple App & Google Play Stores
Organic
37 billion app were downloaded worldwide in the first 3 months of 2022 with 65% discovered by searching in the stores. Store optimization plays an important role in our audience finding and downloading Islands Off Season.
Paid
We will used targeted advertising directly through The Apple App and Google Play Stores to get Islands Off Season in front of our target audience.
Industry Support
We reach out to various industry groups whose goals align with ours to explore how we can work together to grow this market and attract more off-season travellers. If you have any suggestions, please let us know.
Creating A Marketplace Together
We believe in the age old saying that "a rising tide lifts all boats". There is a bigger off-season market which hasn't been tapped. Play a part in promotions by letting people know they can find you in the app.
How You Can Help
Let's spread the word. Promote your inclusion in the app by placing a small piece of creative on your website and promote it through your social channels.
Our Commitment
Our passion is working with businesses like yours. We are focused on expanding a market for suppliers who serve travellers in the off-season and making it affordable to reach them. This as a partnership with our advertisers and we treat the relationship as such. Together with the marketplace, we are committed to provide value beyond advertising like our yearly off-season travel intentions research and regular data insights from the app. Stay tuned for more announcements to support your business in the off-season!
CONTACT US
We’d love to hear from you. Call us now at 250-514-1806 or send a message using the form below and we’ll get back to you as soon as we can.